You may wonder what 4 Winds of Change has to do with our commitment to a diverse group of businesses - all of which we are passionate about. Well, we chose the name for two reasons.
First, Farm of Four Winds was the historic name of our family homestead for the past century. Named by our great-grandparents, this land has seen five generations of births, deaths, weddings, holidays, dogs, cats, pigs, chickens and horses - and we are located here today. Alan and I live on the same land, in a home just south of the old farmhouse, sharing it with our rescue dogs.
But more importantly, winds are evocative of sweeping change, and our sweeping conviction is that there is a vastly better approach to being in business, one that is guided by our four beliefs.
We are all one: one family, one community, one region and one world.
We lead with our hearts: our hearts, not our business priorities, drive our plans and actions. We use our business experience to implement those plans.
We look for ways to help: we focus on making a positive impact in our community and encourage others to embrace this philosophy.
We share our interests, our passions, and fruits of our labor with others and hope we inspire others to do the same.
Cheryl T Campbell
Cheryl is the Principal and Founder of 4 Winds of Change, an internet based corporation that is the parent company of several online properties. She is a bestselling author and high achieving serial entrepreneur.
One of her great joys is teaching other women (and men!) how to turn their passion into a profitable online while business by packaging their knowledge into high value informational products and positioning themselves as an expert in their field.
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